Nutraplanet Studios
Introduction
Details
Client :
Schools & Families
Year :
2025
Timeline :
Monthly
Credits
Creative Director :
Tremayne Saliim
:
The Challenge
Traditional nutrition education tells kids 'eat your vegetables because they're healthy.'
Then expects that message to compete with cartoons, video games, and pizza.
It doesn't work.
Kids need to see vegetables in STORIES.
They need characters they can RELATE to.
They need someone who's nervous about trying new things (just like them).
They need nutrition to be ENTERTAINING.
That's why NutraPlanet Studios creates video content that makes vegetables familiar through storytelling.
Our Solution
NutraPlanet Studios produces two types of video content that work together to make vegetables familiar, interesting, and worth trying.
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ADVENTURES OF LITTLE TJ - Takes kids on imaginative journeys where they follow Little TJ, helping fruits and vegetables feel exciting, familiar, and worth exploring in real life.
WHY IT WORKS: Kids see someone LIKE THEM trying new foods. TJ validates their hesitation, then models curiosity. When vegetables appear at dinner, they recognize them: "Oh! That's from TJ's adventure!"
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NUTRAPLANET NEWS - Kid-friendly news segments that dive deeper into featured vegetables with facts, visuals, and proof.
WHY IT WORKS: After watching TJ's adventures, the News reinforces the facts with visual proof. Kids retain information better through multiple formats.
The Outcome
"When kids watch both shows:
✓ Vegetables become familiar through TJ's stories
✓ Facts get reinforced through News segments
✓ Trying becomes SAFE (TJ already did it first)
✓ Knowledge gives them control and confidence
Parents tell us:
'My son watches Bluey, Paw Patrol, all the usuals. But TJ? He asks for TJ by NAME. And then he asks questions about the vegetables. That NEVER happened before.' — Jamie K.
'Finally, screen time that actually HELPS with dinner. We watch an episode before dinner and my kids are way more willing to try what's on their plates.' — Janet S.
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THE RESULT: When vegetables appear at dinner, your child recognizes them from:
- TJ's adventure (emotional connection)
- News segment (factual knowledge)
- Gazette stories (multiple exposures)
- Music (it's stuck in their head)
Vegetables aren't strangers anymore.
They're characters from shows your child loves.
That's how we turn 'no way' into 'I'll try it.'"
