Nutraplanet Gazette
Introduction
Details
Client :
Schools & Families
Year :
2025
Timeline :
Monthly
Credits
Founder :
Tremayne Saliim
Creative Lead :
Eric Saliim
The Challenge
90% of kids don't meet daily vegetable intake goals, not because vegetables taste bad, but because they're UNFAMILIAR.
Kids avoid what they don't understand.
No context for what broccoli tastes like.
No story about where sweet potatoes come from.
No reason to choose the unknown over the familiar.
Traditional nutrition education tells kids 'eat your vegetables because they're healthy.' Then expects that fact to compete with pizza, cookies, and chicken nuggets at dinner time.
It doesn't work.
Kids don't need lectures about nutrition.
They need vegetables to be INTERESTING.
They need familiarity BEFORE they see food on their plate.
That's where the Nutraplanet Gazette comes in.
Our Solution
The NutraPlanet Gazette transforms vegetables from boring to INTERESTING through storytelling.
Each monthly issue focuses on ONE fruit or vegetable and explores it from every angle.
WHAT'S INSIDE EVERY ISSUE:
Meet Your Fruits & Veggies: Introduce your child to fruits and vegetables through stories that explain how they taste, feel, compare to familiar foods, and support their growing body, all in ways that connect to everyday life.
Comics & Adventures: Little TJ and the crew explore vegetable worlds where characters gain 'powers' from eating them
Science Experiments: Simple experiments kids can try at home or in class ("Can you grow a carrot top?" "What happens when you put celery in colored water?")
Cultural Stories: How different cultures around the world use this vegetable (Sweet potatoes in Japan vs. Africa vs. the American South)
Family Recipes: Kid-friendly recipes to make together When kids help cook, they're more likely to try
Games & Puzzles: Mazes, trivia, word searches, coloring, all featuring the vegetable of the month
Fun Facts & Trivia: "Did you know carrots weren't always orange?" Kids LOVE collecting weird food facts to share
Over 40+ interactive pages every month.
By the time kids see these foods on their plate, they have CONTEXT. They have CURIOSITY. They WANT to try what they've read about.
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HOW TO ACCESS:
- Digital flipbook, read on any device, anytime
- Print at home if you prefer physical copies
- New issue unlocks at the beginning of each month
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The Outcome
"Parents tell us:
'My son brought the Gazette home and asked me to buy sweet potatoes so we could make the recipe together. First time he's EVER been excited about a vegetable.' — Parent, Halifax County, NC
'Week 2: My daughter asked to do the science experiment from the Gazette. Week 3: She wanted to try the vegetable "for real." — Susan M., mom of 2
'My kids fight over who gets to read it first. They're learning about vegetables without realizing it. Then they actually WANT to try them.' — Jason D., dad of 1 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
When children have curiosity, they try new foods.
When they try new foods repeatedly, preferences develop.
When preferences develop during childhood, habits last for life.
That's the path from exposure to preference to lifelong behavior change.
